Young adults are now more dominantly interested in contemporary art. Few of them are interested in French, European, or Renaissance art, they prefer to visit the Whitney, Brooklyn Museum of Modern Art. This is a campaign aimed at young adults to reminisce about the old masters of the 16th, 17th, and 18th centuries. The theme of this campaign is to "BE OLD SCHOOL". As a result, this campaign is all about remembering and connecting the old and new. Making them aware that the older times were a sight to behold. As they say "OLD IS GOLD".